Wendy’s is stepping up to fill the dessert void caused by frequent ice cream machine malfunctions at McDonald’s locations across the country.
In a clever marketing move, Wendy’s has partnered with McBroken.com, a website dedicated to tracking McDonald’s ice cream machine outages, to highlight how often McDonald’s customers are left without their sweet treats.
According to the findings, cities like Chicago, Houston, Las Vegas, New York, and Los Angeles see the most frequent McDonald’s ice cream machine breakdowns.
Wendy’s took this opportunity to remind dessert lovers that their Frosty machine is always working, and they are making their beloved Frosty even more appealing by offering it for just $1.
Wendy’s Frosty Deal: Only $1 Through September
From now until September 30, Wendy’s customers can enjoy a small Frosty for just $1. This deal applies to both the classic Chocolate Frosty and the returning fan-favorite Vanilla Frosty.
Whether you’re dealing with a McDonald’s ice cream machine outage or simply craving a sweet treat, Wendy’s promises to deliver with their reliable Frosty.
To take advantage of the deal, you can stop by any participating Wendy’s location or order via the Wendy’s app. The app also helps you locate the nearest Wendy’s, ensuring you’re never far from your Frosty fix.
McBroken.com Partnership: A Clever Tactic
The collaboration between Wendy’s and McBroken.com sheds light on how often McDonald’s customers face disappointment when trying to order ice cream.
McBroken.com tracks the status of McDonald’s ice cream machines in real-time, showing users which locations have machines that are out of order. Wendy’s leveraged this data to target major cities with frequent outages, further encouraging customers to switch their dessert loyalty to Wendy’s.
“Using data from McBroken.com, Wendy’s saw that dessert fans are faced with ice cream machine outages all too often and knew just what the fix was — a Frosty,” said Wendy’s in a press release. The fast-food chain’s message is clear: when McDonald’s ice cream machine fails, Wendy’s Frosty is there to save the day.
Wendy’s also pointed out that McBroken.com data shows McDonald’s ice cream machines are most likely to be unavailable between 11 a.m. and 3 p.m. – prime time for lunch and snack cravings. This gives Wendy’s a key advantage during those hours when customers are looking for something sweet but may not be able to count on McDonald’s.
A New Frosty Flavor On The Horizon?
In addition to the current $1 Frosty deal, Wendy’s teased another exciting possibility for dessert lovers: a brand-new Frosty flavor could be on the way.
According to a leaked internal memo reported by Food & Wine, Wendy’s may be working with Paramount to bring a special SpongeBob SquarePants-themed promotion to life. This promotion could include a limited-edition Pineapple Under the Sea Frosty and a real-life version of the iconic Krabby Patty.
While the Pineapple Under the Sea Frosty isn’t expected to launch until October, customers are eagerly awaiting confirmation of the flavor. Wendy’s Frosty has long been a favorite, and introducing a fun, tropical flavor inspired by SpongeBob could make it an even bigger hit.
Why Wendy’s Frosty Is Always A Safe Bet
With the frequent issues that McDonald’s customers face when trying to get ice cream, Wendy’s is positioning itself as the go-to spot for reliable desserts. Wendy’s Frosty is known for its creamy texture, balanced sweetness, and versatility—it pairs perfectly with fries or as a standalone dessert.
Offering the Frosty for just $1 makes it an even more enticing option for consumers. The low price point, paired with Wendy’s consistent availability, allows customers to enjoy a refreshing treat without breaking the bank. This move also makes it clear that Wendy’s is always ready to step in when other fast-food giants fall short.
Conclusion:
By partnering with McBroken.com and offering a $1 Frosty deal, Wendy’s has found a clever way to capitalize on McDonald’s notorious ice cream machine issues. With a reliable product and an irresistible price point, Wendy’s is making it clear that they’re the dessert destination of choice for customers craving something sweet.
Whether you’re enjoying a Chocolate or Vanilla Frosty, Wendy’s has your back, and with a new flavor potentially coming in October, there’s even more reason to keep an eye on their menu.
Don’t miss out on this Frosty deal, available now through September 30, and stay tuned for more exciting announcements from Wendy’s as the new Frosty flavor could be revealed soon.
